Stores that sell, not themes that rent
Custom ecommerce website development for D2C brands and creators who've outgrown the template look. I code storefronts from scratch — payments, drops, video galleries and all — so the store feels like the brand and the code belongs to you. No Shopify rent. No theme ceiling.
What I build
Custom storefronts
A store coded from scratch around your brand — not a Shopify theme with your logo swapped in. Every product reveal, easing curve and checkout step is yours.
D2C for creators
Turn an audience into a store. A 600K-subscriber YouTuber sells handmade products through a storefront I built — with a native video gallery, no platform fees.
Drops & scarcity
Hand-numbered units, limited runs, lore-driven product pages. Drop mechanics built into the code, not bolted on with apps.
Payments that fit India + worldwide
Razorpay for UPI, cards and COD. Stripe for international. Whatever your buyers actually use — wired in natively.
Stores on the record
A 600K-subscriber YouTuber selling handmade products through a custom storefront with a native video gallery and Razorpay — UPI, cards, COD. Read the case study →
Hand-numbered units 0001–0666, thirteen designs never reprinted. The lore, the drop mechanics and the buy flow are one experience. Read the case study →
Moto-apparel brand identity and storefront hand-built end-to-end in one sprint — not a Shopify theme dressed up in red and black. Read the case study →
How a store gets built
- FP101
Brand before build
We start from how the store should feel — because a premium product in a template storefront reads as a discount product.
- FP202
Designed in code
You review a real URL, not a Figma file. What you approve is what ships.
- QUALI03
Live in 2–4 weeks
ChinkiZ went from brief to a live, selling storefront in two weeks. Redline shipped brand + store + payments in one sprint.
- RACE04
You own everything
The code, the design, the customer data. No monthly platform rent, no theme license, no lock-in. Signed IP transfer with the final invoice.
Thinking on ecommerce
Brands that want to feel like a brand keep hitting a theme-shaped ceiling. Why premium brands leave Shopify →
What you actually pay over three years when your storefront is rented, not owned. The real cost of renting your storefront →
Not a theme — an experience where the product, the story and the buy flow belong together. Build a storefront that feels like the brand →
Questions I get.
Yes. Payments (Razorpay or Stripe), order management, inventory and email receipts are all solvable without renting a platform. You trade a monthly fee and a theme ceiling for code you own outright. For premium and creator brands, the difference shows in conversion and brand feel.
You do — 100%. Full repository handover and a signed IP transfer with the final invoice. Your customer list never lives on someone else's platform.
Razorpay for Indian stores (UPI, cards, netbanking, COD) and Stripe or PayPal for international buyers. Multi-currency setups are fine too.
Typically 2–4 weeks from brief to live. ChinkiZ — a full storefront with video gallery and payments — took two weeks. Complex catalogs or subscription logic can add a sprint.
A custom online store starts at ₹25,000. Every store gets a fixed quote in writing after a short call, before any work starts — no hourly creep, no change-order games. What moves the number is catalogue size, how custom the buying flow is, and whether you need drop mechanics or subscriptions. Worth weighing against the three-year total of a platform plan plus its apps, which is the comparison most brands never actually run.
Ready to own your store?
Tell me what you sell and where it lives today. If it's a fit, I'll map the build in writing within 48 hours.