ChinkiZ Knitting Knife — D2C storefront
Chinki runs a 600K+ YouTube channel. We built her a direct-to-consumer storefront in custom code — no Shopify, no theme marketplace — with a video gallery that matches the ritual of her tutorials.
At a glance
Project summary- Client
- ChinkiZ Knitting Knife
- Live site
- chinkizknittingknife.com ↗
- Year
- 2024
- Role
- Solo · Design + Build
- Stack
- Next.js · Razorpay · Custom video gallery
- Outcome
- A custom-coded storefront with a native video gallery — full code ownership, no builder lock-in.
By the numbers
ResultsInside the build
The storyWhere buy meets video
Chinki tried two e-commerce builders. Both fought the way her audience shops — long tutorial videos, then a comment, then a DM. She wanted a site where the video sits next to the buy button, not buried under it.
"I did not think it could be achieved without going to e-commerce builders and only using custom code."
- Next.js
- Razorpay
- Custom video gallery
- Admin panel
A storefront that feels like her tutorials
A custom Next.js storefront with Razorpay, a video gallery mirroring her YouTube grid, and an admin panel where she adds products the way she'd add a video — title, thumbnail, done. Zero Shopify themes, zero builder lock-in, full code ownership.
The store finally shops the way her audience does
Two e-commerce builders had already failed at the same job, because both wanted the video to be a tab and the product to be a row in a grid. Here the demo sits beside the buy button, which is the actual sequence her viewers follow — watch, decide, buy. She publishes new products herself, in two weeks from brief to live, and owns the code outright.
A creator's storefront is not a catalogue with videos added. It is the video, with a way to buy attached — and that ordering is exactly what off-the-shelf builders fight you on.
Gallery
Gallery · 2 surfaces
Frequently asked
About this projectChinkiZ Knitting Knife is a direct-to-consumer storefront built by Divyansh Sood Studio for Chinki, a creator with a 600K+ subscriber YouTube channel. The site puts her tutorial videos next to the buy button.
No. It is fully custom-coded in Next.js with Razorpay payments — zero Shopify themes and zero builder lock-in, so the owner keeps full code ownership.
A custom admin panel lets her add a product the way she'd add a video — title, thumbnail, done — with a video gallery that mirrors her YouTube grid.
Want one like this?
Same brief, different scale. Tell me what you're building and I'll tell you within a day if it's a fit.