Redline Studios
A motorcycle-apparel brand born out of speed — F1-styled motion, race-car geometry and a colour system pulled from real racing liveries.
- Client
- Redline Studios
- Location
- India
- Sector
- Brand · E-commerce
- Year
- 2025
- Stack
- Next.js · Razorpay
- Scope
- Brand identity, storefront, payments
The brief
A motorcycle apparel brand built around speed needed an identity, a storefront and payments — as one piece of work, in a single sprint.
The build
- 01F1-track-styled loaders and race-car geometry
- 02Hand-picked racing colour system
- 03Razorpay with UPI, card and cash on delivery
- 04No platform fees, no theme licences
The result
The notes
- 01
Founder, in 3 words
"Bhai bhai bhai! Ye kya banal cheez bana dia."
Translation: "Bro bro bro! What a thing you've built."
— — Founder, Redline Studios - 02
What we shipped
Brand + backend + frontend, one sprint
A custom Next.js storefront with Razorpay (UPI, cards, COD), F1-inspired motion language, and a colour system pulled from actual racing liveries. Backend, frontend, design — one sprint.
- 03
The result
A brand that launched selling, not waiting
Redline went from no identity and no storefront to live and taking payments in a single sprint — the logo, the motion language and the checkout all arriving together instead of a brand book sitting idle while a store gets built. Because it is custom code rather than a theme, there is no monthly platform fee and no licence to renew, and the next change to the buy flow does not need anyone's permission.
- 04
The lesson
When the brand and the storefront are made by the same person at the same time, the brand survives contact with the checkout. Split them and the identity gets flattened into whatever the theme allows.
Questions I get.
Redline Studios is a motorcycle-apparel brand whose identity and storefront were built end-to-end by Divyansh Sood Studio — F1-styled motion, race-car geometry and a colour system pulled from real racing liveries.
No. It is a custom Next.js storefront with zero Shopify themes, integrated with Razorpay for UPI, cards and cash on delivery.
Brand identity, backend, frontend and design were all delivered in a single sprint.
