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Case study — 01 Redline Studios · Brand · E-commerce 2025
redlinestudios.in

Redline Studios — apparel storefront

A brand born out of speed. F1 track-styled loaders, race-car geometry, hand-picked racing colours. Nothing templated — every element hand-selected.

Solo · Brand + BuildNext.js · Razorpay · Custom storefront
Redline Studios — SS26 lookbook hero on desktop

At a glance

Project summary
Client
Redline Studios
Year
2025
Role
Solo · Brand + Build
Stack
Next.js · Razorpay · Custom storefront
Outcome
Brand identity + storefront + payments, hand-built end-to-end in one sprint.

By the numbers

Results
1Sprint from blank page to live storefront
3-in-1Brand identity, storefront and payments
UPI · Card · CODEvery way an Indian buyer wants to pay
NonePlatform fees or theme licences, ever

Inside the build

The story
The brief

A storefront that feels like a track

Not a Shopify theme dressed up in red and black. Something where every easing curve, loading state and product reveal carries the brand's racing DNA.

Founder, in 3 words
"Bhai bhai bhai! Ye kya banal cheez bana dia."

Translation: "Bro bro bro! What a thing you've built."

— Founder, Redline Studios
Stack
  • Next.js
  • Razorpay
  • Custom motion
  • Brand identity
What we shipped

Brand + backend + frontend, one sprint

A custom Next.js storefront with Razorpay (UPI, cards, COD), F1-inspired motion language, and a colour system pulled from actual racing liveries. Backend, frontend, design — one sprint.

The result

A brand that launched selling, not waiting

Redline went from no identity and no storefront to live and taking payments in a single sprint — the logo, the motion language and the checkout all arriving together instead of a brand book sitting idle while a store gets built. Because it is custom code rather than a theme, there is no monthly platform fee and no licence to renew, and the next change to the buy flow does not need anyone's permission.

The lesson

When the brand and the storefront are made by the same person at the same time, the brand survives contact with the checkout. Split them and the identity gets flattened into whatever the theme allows.

Gallery · 1 surface

Frequently asked

About this project

Redline Studios is a motorcycle-apparel brand whose identity and storefront were built end-to-end by Divyansh Sood Studio — F1-styled motion, race-car geometry and a colour system pulled from real racing liveries.

No. It is a custom Next.js storefront with zero Shopify themes, integrated with Razorpay for UPI, cards and cash on delivery.

Brand identity, backend, frontend and design were all delivered in a single sprint.

Want one like this?

Same brief, different scale. Tell me what you're building and I'll tell you within a day if it's a fit.