Nandini Travels
Kangra's most positively reviewed taxi operator stopped losing every lead to Google Maps.
- Client
- Nandini Travels
- Location
- Kangra, Himachal Pradesh
- Sector
- Travel · Taxi
- Year
- 2025
- Stack
- Next.js
- Scope
- Rebuild, booking form, packages
The brief
The website was down entirely and every lead was leaking to Google Maps.
The build
- 01On-site booking form
- 02WhatsApp CTA on every package
- 03Outstation packages across North India
- 04Airport-pickup option
The result
“Looks 10 times more premium than our competitors. We started getting direct bookings instead of losing them to Google Maps.”
The notes
- 01
What we shipped
A funnel they own — built around the WhatsApp moment
A Next.js rebuild with an on-site booking form, a one-tap WhatsApp CTA on every package, outstation routes across North Indian states, and an airport-pickup flow. Faster than the old site. Mobile-first because almost every booking starts on a phone.
- 02
The result
The best reviews in Kangra finally have somewhere to land
Enquiries now arrive on a site the operator controls instead of a Maps listing that could be reordered by Google at any time. The strongest review profile in the district was previously feeding a channel someone else owned — the rebuild turned it into direct bookings against their own brand. The founder's read on the change is in their words above; it's an impression rather than a measurement, and it's presented that way.
- 03
Why a website
Maps builds trust. Search picks the site.
Google Maps reviews build local trust, but the search that happens before anyone opens Maps rewards websites. Someone typing “taxi from Kangra to Manali” or “Dharamshala airport pickup” is shown web pages, not a listing. Before the rebuild, the path was Maps → a competitor's site → a competitor's booking. After it, it's Maps → the Nandini Travels site → their WhatsApp → a confirmed booking. Same customer, same intent, different outcome, because there was finally somewhere to land.
- 04
The lesson
Great reviews are not a funnel. If the only place they exist is a platform's listing, the platform decides who sees them — and takes the relationship with the customer.
Gallery
Questions I get.
Nandini Travels is Kangra's most-positively-reviewed taxi operator. Divyansh Sood Studio rebuilt their website in Next.js with an on-site booking form, a WhatsApp CTA, outstation packages and airport pickup.
Every booking used to arrive through Google Maps and the old site was down, so the operator owned no funnel. After the rebuild, direct bookings now flow through the site.
“The website is so beautiful — looks 10 times more premium than our competitors. We started getting direct bookings instead of losing them to Google Maps.”
Reviews on Google Maps build trust, but searches like “taxi from Kangra to Manali” show web pages rather than a Maps listing. Without a site, the operator is invisible to that whole category of search, and the customers who do find the listing get sent to a competitor's site to book.
