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Case study — 04 Nandini Travels · Travel · Local 2025
nandinitravel.com

Nandini Travels — Kangra taxi operator

Kangra's most-positively-reviewed taxi operator was losing every lead to Google Maps. Their old site was down. We rebuilt it in Next.js with an on-site booking form, WhatsApp CTA, outstation packages and an airport-pickup option. Direct bookings now flow through the site.

Solo · Design + BuildNext.js · WhatsApp · Booking form
Nandini Travels — Kangra taxi operator homepage hero

At a glance

Project summary
Client
Nandini Travels
Year
2025
Role
Solo · Design + Build
Stack
Next.js · WhatsApp · Booking form
Outcome
Direct bookings now flow through a site the operator owns, instead of leaking to Google Maps.

By the numbers

Results
DirectBookings through a funnel they own, not Google Maps
LiveRebuilt from a site that was down entirely
1-tapWhatsApp booking on every package
N. IndiaOutstation routes covered

Inside the build

The story
The brief

Best reviews in Kangra. Worst funnel.

Nandini Travels has the strongest review profile of any taxi operator in Kangra — but every booking arrived through Google Maps, and the old website was down. There was no funnel they owned. Margins shrank with every Maps-driven enquiry.

In their words
"The website is so beautiful — looks 10 times more premium than our competitors. We started getting direct bookings instead of losing them to Google Maps."
— Founder, Nandini Travels
Stack
  • Next.js
  • WhatsApp deep-link
  • Booking form
  • Vercel
What we shipped

A funnel they own — built around the WhatsApp moment

A Next.js rebuild with an on-site booking form, a one-tap WhatsApp CTA on every package, outstation routes across North Indian states, and an airport-pickup flow. Faster than the old site. Mobile-first because almost every booking starts on a phone.

The result

The best reviews in Kangra finally have somewhere to land

Enquiries now arrive on a site the operator controls instead of a Maps listing that could be reordered by Google at any time. The strongest review profile in the district was previously feeding a channel someone else owned — the rebuild turned it into direct bookings against their own brand. The founder's read on the change is in their words above; it's an impression rather than a measurement, and it's presented that way.

The lesson

Great reviews are not a funnel. If the only place they exist is a platform's listing, the platform decides who sees them — and takes the relationship with the customer.

Gallery · 2 surfaces

Frequently asked

About this project

Nandini Travels is Kangra's most-positively-reviewed taxi operator. Divyansh Sood Studio rebuilt their website in Next.js with an on-site booking form, a WhatsApp CTA, outstation packages and airport pickup.

Every booking used to arrive through Google Maps and the old site was down, so the operator owned no funnel. After the rebuild, direct bookings now flow through the site.

“The website is so beautiful — looks 10 times more premium than our competitors. We started getting direct bookings instead of losing them to Google Maps.”

Want one like this?

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