Dharamshala Tours — WhatsApp-first travel
Three school friends in Kangra, one WhatsApp-first booking flow. We skipped the accommodation-listing pattern the competition uses — the site is part of ~1,000 travel packages booked every month.
At a glance
Project summary- Client
- Dharamshala Tours
- Live site
- dharamshalatours.in ↗
- Year
- 2025
- Role
- Solo · Design + Build
- Stack
- Astro · CMS · WhatsApp
- Outcome
- Part of ~1,000 travel packages booked through the site every month.
By the numbers
ResultsInside the build
The storySell packages, not hotel listings
Every Kangra travel operator runs the same template — a list of hotels with prices, a contact form nobody fills. The founders wanted to be different: they sell packages, not rooms, and most of conversion happens on WhatsApp.
- Astro
- WhatsApp deep-link
- Headless CMS
- Vercel
Built around the WhatsApp moment
Each package page ends in a one-tap WhatsApp deep link with the package pre-filled. The CMS lets the team push a new monsoon or winter itinerary without waiting on a developer. Mobile-first because 95%+ of their traffic is on phones.
~1,000 packages a month, booked in a chat
The site is part of roughly 1,000 travel packages booked every month. It gets there by refusing the pattern every competitor copies: no hotel-listing grid, no contact form that goes nowhere. The booking ends where the customer already is — a WhatsApp thread with the package name already typed — and the team publishes seasonal itineraries themselves as demand shifts.
Match the funnel to where the conversation actually happens. A form is not neutral — in this market it is a worse WhatsApp button.
Gallery
Gallery · 2 surfaces
Frequently asked
About this projectDharamshala Tours is a WhatsApp-first travel booking site for a Kangra operator run by three school friends, built by Divyansh Sood Studio. It sells travel packages rather than hotel listings.
Every package page ends in a one-tap WhatsApp deep link with the package pre-filled, because most conversion happens on WhatsApp. The site is part of roughly 1,000 packages booked each month.
Yes — a headless CMS lets the team publish a new monsoon or winter itinerary without waiting on a developer.
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