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Case study — 07 Baglamukhi Travels · Travel · Local SEO 2026
baglamukhitravels.com

Baglamukhi Travels — Kangra taxi & Devi Darshan

Owner-drivers Kapil Dev and Sahil have run cabs out of Kangra since 2018 — but the bookings came through commission agents who owned the customer. The site had to win the searches that matter locally: Gaggal airport transfers, outstation runs, and the six-temple Devi Darshan yatra. It now averages position 5.7 on Google.

Solo · Design + BuildAstro · JSON-LD · WhatsApp
Baglamukhi Travels — Kangra taxi service homepage

At a glance

Project summary
Client
Baglamukhi Travels
Year
2026
Role
Solo · Design + Build
Stack
Astro · JSON-LD · WhatsApp
Outcome
Averaging position 5.7 on Google — 7.25K impressions and 148 clicks in a 28-day window.

By the numbers

Results
5.7Avg. Google position, 28 days
7.25KSearch impressions, 28 days
5.0★Google rating, 21 reviews
6Temple Devi Darshan circuit

Inside the build

The story
The brief

Cut out the agents, own the search

Kangra's taxi trade runs on commission agents and call centres that sit between the traveller and the driver. Kapil and Sahil have been on the road since 2018 with a 5.0 Google rating and valid commercial permits — but no channel they controlled. The site had one job: be the thing that ranks, so the booking arrives directly.

Stack
  • Astro
  • Vercel
  • JSON-LD graph
  • WhatsApp deep-link
  • llms.txt
What we shipped

Ten pages, each aimed at a real search

Dedicated pages for the intents people actually type — /devi-darshan for the six-temple yatra, /taxi-service for airport and railway transfers, plus packages, guides and FAQ. 27 point-to-point routes are published with all-in fares, so the price is answered before anyone has to ask. Underneath sits a complete local-business schema graph: geo-coordinates, opening hours, an offer catalogue with real price specs, FAQ, and the aggregate rating. Booking is a one-tap WhatsApp deep-link to whichever owner is free — no advance, no agent.

The result

Position 5.7, from a standing start

In a 28-day window the site drew 7.25K impressions and 148 clicks at an average position of 5.7 — first-page placement for a single-operator business competing against aggregators. An llms.txt file ships at the root so AI assistants can quote the routes and fares accurately too.

Gallery · 2 surfaces

Frequently asked

About this project

Baglamukhi Travels is a family-run taxi and tour operator in Kangra, Himachal Pradesh, run by owner-drivers Kapil Dev and Sahil since 2018. Divyansh Sood Studio built their website on Astro with a full local-business schema graph and WhatsApp booking.

It averages position 5.7 on Google, drawing 7.25K impressions and 148 clicks in a 28-day window — first-page placement for a single-operator business competing against travel aggregators.

Astro on Vercel, with a JSON-LD local-business graph, an llms.txt file for AI search, and one-tap WhatsApp deep-links instead of a booking gateway.

Want one like this?

Same brief, different scale. Tell me what you're building and I'll tell you within a day if it's a fit.