—Chinki runs a 600K+ YouTube channel. We built her a direct-to-consumer storefront in custom code — no Shopify, no theme marketplace — with a video gallery that matches the ritual of her tutorials.
Chinki tried two e-commerce builders. Both fought the way her audience shops — long tutorial videos, then a comment, then a DM. She wanted a site where the video sits next to the buy button, not buried under it.
In her words
"I did not think it could be achieved without going to e-commerce builders and only using custom code."
— Chinki, Founder
Stack
Next.js
Razorpay
Custom video gallery
Admin panel
What we shippedA storefront that feels like her tutorials
A custom Next.js storefront with Razorpay, a video gallery mirroring her YouTube grid, and an admin panel where she adds products the way she'd add a video — title, thumbnail, done. Zero Shopify themes, zero builder lock-in, full code ownership.
